Clothing Design And Manufacture Work Placement Report Essay

Clothing Design And Manufacture Work Placement Report - Essay Example Harvey Nichols has stores in London,Edinburg City Centre, Birmingham and Dublin.   Additional stores are located in Saudi, Arabia, Hong Kong, Dubai and Istanbul.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Harvey Nichols began in 1813, as a small linen shop on the corner of Knightsbridge,with a single owner, Benjamin Harvey.   Soon after, Colonel Nichols joined, with hism exquisite imports of oriental rugs and silks.   The organization was purchased by the Burton Group in the 1980s and later, by the Dickson Group.   It returned to private ownership in 2003, by Hong Kong businessman Dr. Dickson Poon.   By the end of the fiscal year, in March 2007, â€Å"sales totaled 166.7 million pounds†(Business Week). The flagship store in London offers a restaurant, bar, wine shop and food market.  The organization opened its first stand-alone restaurant in 1996, in Oxo Tower.   In 1999, it opened Prism, in the financial district of London.   Future locations of stores include Bristol, J akarta and Indonesia.   Harvey Nichols has won numerous advertising awards, with its unique approach and style.   Opportunities for employment range from chef to fashion buyer.   The possibilities within the organization are limitless.   The Harvey Nichols web site includes many of the current product offerings, as well as a portal for journalists to obtain the most current information regarding new product release and current events.   It is estimated that â€Å"7,873 visit harveynichols.com daily†(statbrain.com).  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  

The US Border Patrol :: Immigrants Immigration

The US Border Patrol The U.S. Border Patrol is the organization that polices the entry of illegal immigrants into our country. The official mission of the United States Border patrol is to protect the boundaries of the United States by preventing illegal entry, and by detecting, interdicting, and apprehending illegal aliens, smugglers, and contraband. Today, the United States Border Patrol consists of 21 sectors. Each sector is headed by a chief patrol agent. There are 145 stations located throughout the continental United States, and in Puerto Rico. The Border Patrol controls the border by land, sea, and air. The Border Patrol has jurisdiction across all United States borders and at least 25 miles off the border. The Border Patrol agents are responsible to check factories for illegal workers. As of September of 1995, the Border Patrol had 530 agents. The Border Patrol's efforts may be sufficient but many people believe that there are many problems in the methods of the Border Patrol. First, many people think that all of the equipment is costing the taxpayers too much. An estimation by TIME magazine states that in California alone, $400 million is spent on healthcare for illegal immigrants. CNN says that the care of illegal immigrants in one hospital in Jacksonville, Florida costs taxpayers $44.5 million. A Federal Government estimate says that $1.6 billion dollars is spent on the education of illegal immigrants each year in California alone. Just think of how much money is spent on illegal immigrants across the country. Now this is just the cost of the immigrants that get through the border patrol. These costs could be greatly lowered if the Border Patrol would do its job. Let alone the cost of the illegal immigrants that manage to get through the Border Patrol, the Border Patrol alone is costing plenty. In an overview, some people believe that we are spending too much money on the border patrol, considering that they simply are not doing their job. We are giving them so much money to get the latest equipment, but still people are getting through. The people in favor of the Border patrol have the basic idea that, yes, the Border Patrol used to be ineffective, but now due to many improvements in federal money, manpower, and technology the Border Patrol is very effective. They say that the reason for all the illegal immigrants in the U.S. is due to when the Border Patrol was not as effective as it could or should be. The US Border Patrol :: Immigrants Immigration The US Border Patrol The U.S. Border Patrol is the organization that polices the entry of illegal immigrants into our country. The official mission of the United States Border patrol is to protect the boundaries of the United States by preventing illegal entry, and by detecting, interdicting, and apprehending illegal aliens, smugglers, and contraband. Today, the United States Border Patrol consists of 21 sectors. Each sector is headed by a chief patrol agent. There are 145 stations located throughout the continental United States, and in Puerto Rico. The Border Patrol controls the border by land, sea, and air. The Border Patrol has jurisdiction across all United States borders and at least 25 miles off the border. The Border Patrol agents are responsible to check factories for illegal workers. As of September of 1995, the Border Patrol had 530 agents. The Border Patrol's efforts may be sufficient but many people believe that there are many problems in the methods of the Border Patrol. First, many people think that all of the equipment is costing the taxpayers too much. An estimation by TIME magazine states that in California alone, $400 million is spent on healthcare for illegal immigrants. CNN says that the care of illegal immigrants in one hospital in Jacksonville, Florida costs taxpayers $44.5 million. A Federal Government estimate says that $1.6 billion dollars is spent on the education of illegal immigrants each year in California alone. Just think of how much money is spent on illegal immigrants across the country. Now this is just the cost of the immigrants that get through the border patrol. These costs could be greatly lowered if the Border Patrol would do its job. Let alone the cost of the illegal immigrants that manage to get through the Border Patrol, the Border Patrol alone is costing plenty. In an overview, some people believe that we are spending too much money on the border patrol, considering that they simply are not doing their job. We are giving them so much money to get the latest equipment, but still people are getting through. The people in favor of the Border patrol have the basic idea that, yes, the Border Patrol used to be ineffective, but now due to many improvements in federal money, manpower, and technology the Border Patrol is very effective. They say that the reason for all the illegal immigrants in the U.S. is due to when the Border Patrol was not as effective as it could or should be.

Evaluation of story board “Unrelated incidents” Essay

My video is intended to portray unrelated incidents in a way which my gcse audience would understand it is also designed to increase the dramatic impact of the poem and there for increase the pupils understanding of the poem. i started the video with the image of big Ben at six o’clock, this is the image used to start the BBC news so I felt that it was an appropriate image to start this poem as it is about the news and how its read. The reason I choose a man with a posh Standard English voice to do the narration for this section is that this is stereotypically the kind of voice used to introduce the BBC news. Also the image and the voice create a image of typical English news which would increase the impact of the next section on the audience. The introduction of the Glaswegian man is the most effective and best way of presenting the poem as written to an audience through a video. The image of the man standing in a field with mountains and a lake in the background, rolling a cigarette is a dramatic contrast to the image from the first section of typical ‘Englishness’. The man is meant to represent the average everyday man from Glasgow, as the poem appears to be a look at that person’s perspective on the news, and the English attitude towards him. The sky would be moving with the storm clouds gathering to show the mans anger at the way his treating gathering and increasing. This section is meant to show the mans disgust at the attitude of the ‘scruff’ towards him because of his accent so he would be being sarcastic with these comments. The sky moving would again show the mans anger rising. The image in this section contrast sharply with the next image this should semi-shock the audience increasing the impact. Through out the video I am trying to create a feeling of contrast this is to show how sharply the image of the Glaswegian contrasts with the image of the man with the BBC accent. This scene is showing how the man is different and is rebelling against the constraints of society (a image which members of my teenage audience would agree with there for increasing the impact.) The people in the suits represent the ‘BBC accent’ and the mans clear dislike of them and opposition to them(shown by his violent walk against the flow.) The people in the suits are also meant to be shown as the ‘scruff’ which the man despises. The way the ‘scruff’s’ ignore the man shows how they don’t think he’s important enough to worry about. This leads on to the next scene. This is designed to show how the truth is ignored if its spoken by the Glaswegian despite people knowing its true, the man in the suits attitude is showing again how the Glaswegian is ignored because of the way he looks and speaks. The man in the suit shows how society doesn’t care about the man because he’s not part of the ‘scruff’. The man is narrating with the clip of Trevor Mcdonald talking to demonstrate one of the ‘scruffs’ talking. This image also brings the subject of the video back to the news which is of course the basis of the poem. This scene is then followed by a similar scene, which shows the image of the Glaswegian as one of the ‘scuffs’ talking. This section is shown in the newsroom to show how despite being different what the man says is the truth. This section of the poem is about how the man is one of the ‘scruffs’. The image of the television is used so that the violent action of the TV being smashed is shocking and contrasting. The reason I have put the man from the bench standing with the hammer and speaking with a strong accent is to put across the message that sometimes people are not what you expect them to be. Also this image is a clear ending with camera fading to black. The entire video is designed to portray the anger, bitterness and contempt the Glasswegian man has towards the â€Å"scruffs†. It is supposed to show this in a interesting and different way, I think that the dramatic changes in camera shot and scenery would help to keep the interest of the audience. The reason I have chose to include ‘Rage against the machine’ song â€Å"break stuff† is because the lyrics of this song as well as being well known are also very appropriate for this poem. Lyrics like â€Å"its just the rage built up in side of me, fist in the air in the land of hypocrisy† would help to portray the poems message also the song would help hold the audiences attention. The reason I chose not to include it during the last section is that it would distract slightly from the narrators words also the last section is very important if students are to understand the poems message. I did not feel the need to portray every image in the poem visually as I felt many were self explanatory using just aural techniques. Also I felt that it would increase the audiences interest if they had to actually search for the meaning and reasoning behind some of my scene choices.

Supply Chain Management For ASOS Free Essay Example, 2750 words

It is very important that the marketing and logistics sectors work closely together to accomplish the company global supply chain strategic focus. The decision-making in ASOS Company has been not been harmonized through objective analysis. Because of the lack of designing a competitive supply chain has resulted in a less attractive product to the consumer. Since ASOS deals with fashion which is primarily a trending aspect that moves so fast with technology, the company is suffering because it did not put its foot on the ground in providing up-to-date analysis on the market of the cloth line product and understanding customer taste and preferences. Unrelated Trade-off ElementsThe marketing department at ASOS online is often faced with a distant supply source with less sophisticated supply chain and a distant market involving extended lead times longer supply chain times that lead to overall higher costs of supply and production. Dealing with this problem has become more difficult si nce ASOS Company has not embraced the management of the mobile asset that is the global supply chain. Trade-offs can be extended to a range of scenarios and the decision-making must be based on priorities, technology, cost, quality, and design. We will write a custom essay sample on Supply Chain Management For ASOS or any topic specifically for you Only $17.96 $11.86/page Not only change in the business environment drivers of the rise in outsourcing as a business strategy, but also new management concepts such as business process re-engineering, organizational restructuring, benchmarking, and lean management have stimulated the trend.

Macbeth and Hamlet Tragedies Essay - 576 Words

At a time for war, Both Hamlet and Macbeth are considered tragedies and both main characters are considered tragic heroes. There are many differences and similarities. For one, both have somewhat of a psychotic, mental breakdown at some point of the story. Hamlet is just acting crazy to deceive Claudius, while Macbeth has truly gone mad in his lust for power and selfish motives. Both are to become Royalty, with the only exception that Hamlet does it through dishonorable means. â€Å"For in my way it lies. Stars, hide your fires; Let not light see my black and deep desires. The eye wink at the hand, yet let that be Which the eye fears, when it is done, to see† Macbeth (1.4 57-60). Hamlet is an automatic heir to the throne if his uncle dies. A†¦show more content†¦As Horatio puts it, â€Å"Now cracks a noble heart. Good night, sweet prince, And flights of angels sing thee to thy rest.† Hamlet (5.2 97-98). On the other hand, even though he dies in battle on the ba ttle field, Macbeth isn’t able to die honorably, because of all the lives he has taken, purely for his own potential need. So says Macduff as he enters with Macbeth’s head. â€Å"Hail, King! for so thou art. Behold where stands Th’ usurper’s cursà ¨d head. The time is free. I see thee compassed with thy kingdom’s pearl,† Macbeth (5.8 65-67) When it comes to decision making, Hamlet takes a long time to finally decide to seek the revenge he promised his deceased fathers ghost. He tends to over think matters and oftentimes complicate them more than necessary. â€Å"Of thinking too precisely on th’ event (A thought which, quartered, hath but one part wisdom And ever three parts coward), I do not know Why yet I live to say â€Å"This thing’s to do,† Sith I have cause, and will, and strength, and means To do’t† Hamlet (4.4 43-49) In contrast, Macbeth acts very quickly and rashly. He doesn’t think about what he does, before he does it, and is manipulated easily. Finally, when it came down to killing someone, in both of the plays, there were moral dilemmas preventing both of the killers from performing the evil task they so closely guarded. During Hamlets time period, revenge was condemned amongst society; which preventedShow MoreRelatedHamlet and Macbeth Compared as Aristotelian Traged ies Essay1732 Words   |  7 PagesAristotle’s Poetics is often considered the blueprint to a successful tragedy; his outline has been used for hundreds of years. Aristotle defines a tragedy as â€Å"an imitation of an action that is serious, complete, and of a certain magnitude†¦ in the form of an action, not of narrative; through pity and fear effecting the proper purgation of these emotions† (House 82). Aristotle believed that the most important part of a strong tragedy was the plot, and from that, the other elements such as character,Read MoreEssay on Hamlet and Macbeth Analyzed as Aristotelian Tragedies1839 Words   |  8 Pageswritten tragedy; his methods have been used for centuries. Aristotle defines a tragedy as â€Å"an imitation of an action that is serious, complete, and of a certain magnitude†¦ in the form of an action, not of narrative; through pity and fear effecting the proper purgation of these emotions† (House, 82). The philosopher believes the plot to be the most vital aspect of a tragedy, thus all other parts such as character, diction, and thought stem from the plot. Aristotle affirms, â€Å"the principle of tragedy – theRead MoreMental Insanity In Macbeth And Hamlet By William Shakespeare952 Words   |  4 Pagesinsanity to contrast characters in his tragedies. Shakespeare often uses stress as a trigger to spiral his characters into this state of mind. Shakespeare’s tragedies Macbeth and Hamlet both contain characters that experience a great deal of stress and fall into mental unrest. This mental unrest or insanity is a device used by Shakespeare for contrasting imagery of characterization. The contrast of mental illness with mental wellness within these tragedies is shown in multiple ways. ShakespeareRead MoreHamlet and Macbeth by William Shakespeare810 Words   |  3 Pagesthose being tragedies. Although many of his plays contain striking similarities, none share more than Hamlet, Mac beth, and Richard III. The length of each play can alter the feeling of being apart of the play for the reader. By far Hamlet has the greatest length of the three, followed by Richard III and then by Macbeth. Despite all three plays being enjoyable to read, the mere length difference of Hamlet or Macbeth or Richard III makes for a more enjoyable and relatable read. Hamlet as a wholeRead MoreWilliam Shakespeare s Hamlet And Macbeth1015 Words   |  5 PagesShakespeare’s Hamlet and Macbeth, the ghost imitates the feelings of the protagonists for the audience as well. Shakespeare’s tragedies include supernatural in order to catch interest of a reader which consists heroes with desires of the supernatural ending up in a tragedy. Through their use of ghost and the supernatural, we can see the similarities and differences of the plays that will help effectively for a wider understanding of the plays and its themes. Shakespeare starts Macbeth with a supernaturalRead More Comparing the Supernatu ral in William Shakespeares Hamlet and Macbeth 921 Words   |  4 PagesComparing the Supernatural in William Shakespeares Hamlet and Macbeth  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚   In the time of William Shakespeare there was a strong belief in the existence of the supernatural. Therefore, the supernatural is a recurring theme in many of Shakespeares plays. In two such plays, Hamlet and Macbeth, the supernatural is an integral part of the structure of the plot. It provides a catalyst for action, an insight into character, and an augmentation of the impact of many key scenes. TheRead MoreThe Plays of William Shakespeare681 Words   |  3 Pageshave three children (Burt). Shakespeare writes many tragedies, romances, and comedies. Three main plays are Romeo and Juliet, Hamlet, and Macbeth. Between 1593 and 1596, Shakespeare writes Romeo and Juliet .The first edition of the play, the Quarto of 1597, known as Q1, is a reproduced edition by John Danter and Edward Allde (Boyce, Romeo and Juliet). The play is made into a movie at least seventeen times. Romeo and Juliet is mainly a tragedy of young love, but there are also many other love connectionsRead MoreKing Lear : A Shakespearean Shakespearian Tragedy1540 Words   |  7 PagesKing Lear is what is known as a Shakespearian tragedy. All that this means is that it was written by Shakespeare, possibly one of the most famous playwrights in history, and that the play is considered to fit into the category of a tragedy. A tragedy can be simply described as a play with an unhappy ending. Shakespeare wrote a number of tragedies, and readers of the plays debate which tragedies were the best. King Lear is certainly a well-known tragedy, but should it be counted as one of the bestRead MoreTaking a Look at Shakespeares Imagery Es say1012 Words   |  5 Pagesera and in today’s modern society. He has so many famous writings and plays that there are too many to talk about. He put a lot of time, heart, and effort into all of his writings. Three of his most famous major works are Romeo and Juliet, Macbeth, and Hamlet. They are timeless and classics. It is even a question as to why they have lasted to this day. It is most likely because of Shakespeare’s popularity, imagery, and writing style. Shakespeare was wildly popular during the Elizabethan era.Read More Shakespeares Macbeth and Hamlet as Tragic Heroes Essay893 Words   |  4 PagesMacbeth and Hamlet as Tragic Heroes      Ã‚   William Shakespeare has written many literary works - from his sonnets to his plays, each has its own individual characteristics.   One popular characteristic that comes from his plays is the tragic hero.   The audience can always relate to the tragic hero and the many trials he faces.   Macbeth and Hamlet are just two of Shakespeares plays that involve the tragic hero.   Through their nobility, tragic flaws, and dignity Macbeth and Hamlet prove to be

cold war Essay - 2040 Words

The cold War The Cold War was a response to the perceived threat by the United States that Communism would interfere with national security and economic stakes in the world. It was a perceived threat by communist countries that the United States would take to the world. During the Cold War, the United States, Russia, and other countries made efforts to avoid another world war, while warring in proxy in other lands. The devastation caused by the hydrogen bombs exploded in Hiroshima and Nagasaki and the next technological advancements became only deterrents to the public. Governments had their own agenda which would result in worsening the strain between nations. The United States hid behind a curtain of nationalism resulting in increased†¦show more content†¦Leffler stated that â€Å"they were worried that the Kremlin might exploit these weaknesses to alter the balance of power†¦ so they harnessed the economic principles of the open door to the national security interests of the Uni ted States. (Heilbrunn) Leffler describes the Cold War in this way: â€Å"†¦neither the Americans nor the Soviets sought to harm the other in 1945†¦ The protests that each country’s actions evoked from the other fueled the cycle of distrust as neither could comprehend the fears of the other, perceiving its own actions as defensive. Herein rests the classic security dilemma†¦ U.S. officials†¦ chose to contain and deter the Russians rather than to reassure and placate them, thereby accentuating possibilities for a spiraling cycle of mistrust.† (Heilbrunn) In 1947, Ernest Bevin, British foreign secretary, â€Å"believed it essential to construct a defensive military alliance in Western Europe; and in December of that year he proposed to George C. Marshall an alliance that would guarantee Western European security and prevent further Soviet aggrandizement.† (Heilbrunn) This proposal was realized in the North Atlantic Treaty and the establishment of NATO in 1949. Only an alliance such as this would halt Soviet infiltration and the gradual collapse of one western wall after another. According to Heilbrunn, the Soviet military buildup started after 1945. By 1950 American intelligence estimates suggested that the SovietsShow MoreRelatedThe War Of The Cold War Essay1525 Words   |  7 PagesOne major war ended and another to begin. The Cold war lasted about 45 years. There were no direct military campaigns between the United States and Soviet Union. However, billions of dollars and millions of lives were lost. The United States emerged as the greatest power from World War 2. (Give Me Liberty 896) The country boasted about having the most powerful navy and air force. The United states accounted for about half of the world’s manufacturing capacity, which it alone created the atomic bombRead MoreThe War Of The Cold War757 Words   |  4 PagesAs tensions continued to augment profoundly throughout the latter half of the Col d War period, they brought forth a movement from a previous bipolar conflicting course, to one of a more multipolar nature. These tensions were now not only restricted to the Soviet Union and United states, but amongst multiple other nations of the globe. It became a general consensus that a notion of ‘peace’ was sought globally, hence, the emergence of dà ©tente. The nature of this idea in the short term conveyed itselfRead MoreThe War Of The Cold War1123 Words   |  5 PagesThe Cold War consist of tensions between the Soviets and the U.S. vying for dominance, and expansion throughout the world. Their complete different ideologies and vision of the postwar prevented them from working together. Stalin wants to punish Germany and make them pay outrageous sum of money for reparation. However, Truman has a different plan than Stalin. Truman believes that industrialization and democracy in Germany and throughout the world would ensure postwar stability. Stalin also wan tedRead MoreThe Cold War1676 Words   |  7 PagesHistorical Context: The Cold War started by the end of the Second World War. The aim of this war was to spread opposing ideologies of Capitalism and Communism by the two world superpowers without the result of a hot war. The war was between the Capitalist West - namely: the United States of America, Britain and France – and Communist East – known to be Russia and all the satellite states which communism had taken over. An agreement made at the Yalta meeting of 1945 was that Germany would be dividedRead MoreThe War Of The Cold War2020 Words   |  9 Pages How Did America, With the Help Of Ronald Reagan, Win The Cold War? The Cold War was a â€Å"competition† between the Soviet Union and the United States of America, occurring from approximately 1945 through 1991. The Cold War received its name because it did not evolve into armed warfare or physical conflict. The 46-year-long war began immediately after the conclusion of World War II. Some believe it was Joseph Stalin who started it by saying, â€Å"He hated westerners in the same way as Hitler hated JewsRead MoreThe War Of The Cold War2020 Words   |  9 Pages How Did America, With the Help Of Ronald Reagan, Win The Cold War? The Cold War was a â€Å"competition† between the Soviet Union and the United States of America, occurring from approximately 1945 through 1991. The Cold War received its name because it did not evolve into armed warfare or physical conflict. The 46-year-long war began immediately after the conclusion of World War II. Some believe it was Joseph Stalin who started it by saying, â€Å"He hated westerners in the same way as Hitler hated JewsRead MoreThe War Of The Cold War1253 Words   |  6 PagesFor almost 15 years the U.S. has been in a constant state of war. Various terrorist organizations, from al-Quade, to the Taliban, and now Islamic State in Iraq and Syria (ISIS) have maintained our focus so much so that we have almost forgotten about prior threats. Ten years prior to the start of the conflict in the Middle East, the Cold War had officially concluded, ending almost 45 years of server political and military tensions between the U.S. and Russian following WWII. During thi s period ofRead MoreThe Cold War1537 Words   |  7 Pagesseem and that every mental event in life its self can be perceived and interpreted many ways which are all true for each of the participants but not as a truth for all. This fed the cold war paranoia that even your next-door neighbor would be a communist. With the impending insanity of the M.A.D. policies of the cold war cultivated a nationwide paranoia that was brought out in many films like Dr. Strange-Love. In 1967 Theodore J. Flicker wrote and produced The President s Analyst which presents theRead MoreThe War Of The Cold War2250 Words   |  9 PagesDuring the year 1945, there were quite a few reasons for the start of the Cold War. Hysteria was one of the major catalysts towards the start of the Cold War. Many American citizens shared the extensive fear of communist attacks against America, while the USSR (Union of Soviet Socialist Republics) feared the same from the Americans. Another reason being that the United Stat es wouldn’t share their advances in the study of nuclear fission due to the USSR’s aim of spreading world communism. The USSRRead MoreThe Cold War And The Soviet War911 Words   |  4 PagesThe Cold War began at the resolution of WWII and continued into the 1990’s. The Cold War was fueled by many factors such as ideological differences, mutual mistrust, America’s fear of the spread of communism, and nuclear weapons. The war ultimately resulted in the collapse of communism. The war was supported by allied nations although the main instigators of the war were Russia and the United States. A major short term factor that lead to the Cold War was USSR’s fear of America’s newly acquired

Elevator Pitch Free Essays

The concept of the Elevator Pitch is borne from the idea that if you met an investor on an elevator and only had 30 seconds to pitch your business, what would it sound like? In fact 30 seconds is about as much attention as you are going to get from an investor to begin with, so thinking in that time frame makes a lot of sense. The formula for the perfect Elevator Pitch involves three ingredients – the Problem, the Solution, and the Market Size. The Problem Every great company starts by solving an important problem. We will write a custom essay sample on Elevator Pitch or any similar topic only for you Order Now The more accurately you articulate the Problem, the more valuable the Solution will be. Think about how NetFlix. com solved the problem of having to go to the video store in order to rent a movie. No one enjoyed having to travel back and forth to the video store for a rental, nor did they appreciate paying late fees (which we all have done, and hate! ) NetFlix solved the problem of never having to visit a video store to rent a movie and never having to pay late fees again. It was a real problem that everyone could identify with (much to the chagrin of Blockbuster! The Elevator Pitch has three main ingredients: The Problem, The Solution and The Market Size. With only the Problem in hand, our Elevator Pitch would start like this: â€Å"Going to the video store is a pain. People don’t like traveling back and forth just to rent a movie and they hate paying late fees even more. † What’s important about this explanation of the Problem is that everyone can relate to the problem. The more relate-able the problem, the more likely you are to get someone’s attention to it. Think about ways to modify your â€Å"Problem† so that anyone you meet could easily understand it. It’s more important that the problem is relate-able than complicated. Now let’s find a solution. The Solution Once you’ve articulated the Problem your next step is to think about how your Solution fixes that Problem beautifully. Sticking with our NetFlix example, here’s how we might articulate our Solution: â€Å"NetFlix provides customers with a huge selection of movies that they can order right to their doorstep and never have to pay a single late fee for. Notice how the Solution ties directly back to the pain points of the problem, namely the fact that you don’t have to leave your house and you don’t have to pay late fees. A good Solution is a direct reflection of the Problem. As a side note, a Solution with no Problem preceding it is a lot less valuable. Take a second look at the Solution for NetFlix above without the Problem before it, and think about how much less exciting that Solution is without understanding the Problem that it solves. The Market Size Solving the Problem beautifully is nice and all, but if the Market Size of the Problem isn’t big enough, you’re not likely get investors very excited. The Market Size explains just how big and widespread the market is, which implies how big of a company you can build by solving that problem. Investors want to know you’re solving a painful problem in a giant market. If you can combine those two factors, you’ll generate a lot more interest. Watch what happens when we reduce the size of NetFlix’s Market Size by just adding a few words to the Problem: Going to the video store to rent the movie Fletch is a pain. People don’t like traveling back and forth just to rent Fletch and they hate paying late fees even more. † We haven’t even explained the Solution yet and already you’re probably thinking â€Å"How big of a business could you build on helping people rent Fletch? I mean hey, it’s a good movie, and probably a semin al work by Chevy Chase, but c’mon! † Now let’s try that again, only this time we’ll use a real Market Size: â€Å"For over 90 million Americans going to the video store is a pain. People don’t like traveling back and forth just to rent a movie and they hate paying late fees even more. † Notice how with just a small modification we gave you a real good indication of how big this Problem really is. 90 million Americans represent a lot of dollars spent. Even if you don’t entirely understand the problem, you can certainly understand that 90 million people probably add up to a pretty big market opportunity. Picking the right Market Size is about identifying a portion of the market that is likely to buy your product. It’s not everyone that’s ever seen a movie; it’s everyone that is currently renting movies. Maybe it’s less than that if some percentage of those consumers don’t use the Internet. You don’t need to have the world’s largest market, but be mindful of going after a market that is obviously too small (like the people renting Fletch) for fear of turning people away before they even have the opportunity to hear you out. Put it Together, then Pare it Down Now we’ve got a nice understanding of the Problem, Solution and Market Size. The next step is to distill that explanation down to an easy-to-remember ite-sized sound bite that still covers all the bases. Let’s try a shorter version: â€Å"NetFlix helps over 90 million Americans avoid driving to the video store by delivering movies directly to their doorstep without ever paying late fees. † In one sentence we’ve tackled the Market Size, Problem, and Solution in a w ay people can easily remember. Most importantly, in a way you can remember when you’re explaining what you do a million times over! In many cases, you’ll be lucky if you get just enough time to get this one message across, so refining the message is key. Don’t worry about getting it right the first time. Pitch it a few times to strangers, get some reactions and modify. It takes some practice. The Tag Line Distilling the Elevator Pitch down to one sentence isn’t always enough. You’ll often need something that’s just a few words in order to arm others with an easy explanation of your company. You’ll personally remember that 90 million Americans have a movie rental problem and that you help people avoid late fees. No one else will. Investors won’t remember more than the general concept. Your advisors who mention you at cocktail parties won’t be able to recite your beautiful pitch. You need a Tag Line. The Tag Line is an explanation of what you do without the details. It’s how people reference you before getting into the pitch. It’s how you probably remember most of the products you use today. Here’s a Tag Line for Netflix: â€Å"Mail Order DVD Rentals† Notice how simple that is? That’s the point. In just four words it explains what NetFlix does, without going into the details of the problem it solves or how big that problem may be. Take some time and really refine your Tag Line. Put it on your Web site, your business card and all of your collateral items. You’re building a brand after all, and your Tag Line is what makes that brand memorable. Summary Your Elevator Pitch may be one of the single most important tools you use to communicate your brilliant idea to the world. Most great pitches you hear, like famous advertising slogans, are the result of countless hours spent refining, gathering input and refining some more. How to cite Elevator Pitch, Papers