P4 Explain how internal and external factors affect UK...

Explain how internal and external factors affect UK inbound and domestic tourism In this document I am going to be looking at factors that affect both inbound and domestic tourism deciding to travel to the UK or travel within the UK. Some examples of factors that I will be reviewing include the following; health, safety and security, accessibility, marketing campaigns, availability of products and services, quality of good and services, economic recession in the UK/and or tourist generating countries, exchange rate, travel restrictions, emerging of new markets, competition from other destinations and finally weather. In this document I am going to be looking at five of the above mentioned factors. These include; economic recession in†¦show more content†¦The above figure represent the amount (in terms of a percentage) of revenue gained that the above exports (top 10 in the year 2012) contribute to the UK’s economy. Source www.telegraph.co.uk This just highlights the products and services that the UK has on offer for both domestic and inbound visitors. As even inbound visitors need to have asses to fuel (if they are travelling by car for example) and companies like BP offer this, also domestic visitors want to purchase goods such as cloths that are of an American brand, and the UK doesn’t disappoint as they have several different brands that are from several different foreign origins which sell their products. This therefore means that the UK has all the products that a domestic or inbound visitor would want. It has been said that in February 2014 that Britain’s goods exports were at an all-time low record of  £23.5bn, this was the lowest ever since November 2010. According to the Office of National statistic (ONS). Exports to the EU also dropped by  £0.3bn to  £11.7bn in February 2014, while imports rose by  £0.2bn. The ONS said the fall in exports was due to the lower demand for fuels, especially oil. Which (as we can see from the above data) contributes to 22% of the UK’s exportShow MoreRelatedAn International Marketing Report for Original Source6643 Words   |  27 PagesAustralia 1989 and 2009Appendix C: Percentage Profits within the UK Personal Healthcare MarketAppendix D: Brand Attitudes Towards Original SourceAppendix E: Existing Original Source Products Appendix F: Indigenous Natural Products Appendix G: Australian ClimateAppendix H: Mode Choice FrameworkAppendix I: Competition | | List of Tables Table 1 | Original Source 5 Year International Objectives | | Abbreviations GDP – Gross Domestic ProductIMF – International Monetary FundOECD – Organisation forRead MoreHospitality Management14588 Words   |  59 Pageshospitality facilities including accommodation, food and beverage, business meetings and events, leisure amenities, entertainment and recreation and tourism services. Being one of the dominating sectors in the service industry, hotel and hospitality services plays a big role in contributing to the economy of a country. In recent years, one of the most important factors affecting the hotel industries along with the entire service sector is considered to be branding. A successful branding strategy provides the